Domestic Auto Industry Overview 2009


Launch Graphic

General Motors entered bankruptcy and..
Sold: Hummer (to Sichuan Tengzhong Heavy Industry Machine Co), and Saab (to Spyker Cars N.V.)
Discontinued: Pontiac and Saturn

Chrysler entered bankruptcy.

Ford did not enter bankruptcy, but…
Sold: Aston Martin, Land Rover, Jaguar, and Mazda.

The only brand showing positive sales growth (for which stats were available) from 2005 to 2008 was Mazda, with a +0.5% CAGR. Cash for Clunkers clearly had a fleeting impact on sales, essentially shoring up some demand at the expense of near-future sales.

The two best selling domestic vehicles are Ford F-150 (#1), and Chevy Silverado (#4). The remaining top 5 are Japanese mid-size or compact sedans.

The Total U.S. Light Vehicle Sales chart shows that domestic brands visibly lost market share to all other brands over the past decade.

Domestic Auto Industry Overview 2009

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>